Portfolio ✦ 2026
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Ridge Outdoor
Ridge
Made for the long way around.
Client
Ridge Outdoor
Role
Brand strategy, identity, packaging
Timeline
8 weeks, 2026
Team
Mira Kim + one developer
Status
Launched
The mess
A mark that moves
A responsive wordmark and ridge-line symbol that hold their shape on a shoe, a shell, a screen or a poster.
The marker work
The colour has a job
Forest green, cobalt and safety yellow separate product stories, signal function and keep the system recognisable at a glance.
The payoff
A store that feels like a field guide
Material, fit and trail conditions live beside every product, helping people choose with confidence, not noise.
01
Core visual system
03
Product colourways
12
Launch touchpoints
the system at launch
We wanted Ridge to feel as at home on a quiet trail as it does on a shelf. The system gave us both.
Dana Austin
·
Founder, Ridge Outdoor
field notes from the build
